Alyce's mission is to dress up those who dare to pursue neverending dreams.  Since 1967, we’ve brought beauty to women inclusive of sizes 000-32, one special occasion at a time. Alyce's consistently relevant dresses endow a pretty, feminine look for the milestone rites of passage of prom, marriage, graduation, etc. To that end, we are committed to maintaining the highest standards of hand-crafted design, quality, and service.

We value our distinctive European heritage and the vision of Alyce Hamm, our founder, who built up her business from scratch in 1967. We strive to reflect in our fashions the renowned French aesthetic and bold yet feminine sense of beauty for which she always stood. ALYCE Paris also portrays the hospitality and warmth in our company culture that Alyce herself instilled during her three decades of joyful, sincere, and quirky leadership.

We care deeply about our retail customers' success and strive each day to live up to their praise for being responsive, keeping promises and for providing the best and most heartfelt service in our industry. 

Our philanthropic arms, ALYCE Cares and The Freedom to Be Bold campaigns, reflect our civic responsibility to support young people, and worthy nonprofit organizations, especially those that provide scholarships to students pursuing a career in art, or that wardrobes girls in need of resources.